That's Me is a gear perk that pays you Pesos for freeing civilians from prison convoys and roadside captures. It turns a common side activity into steady income.
Each time you free a civilian from a prison convoy or roadside group, you get Pesos. Since these events pop up a lot while travelling, the money builds up.
Wear the Kyrati Suit. Gear perks are fixed to the piece of clothing that carries them, so you get this one by wearing that piece, not by unlocking it in a menu.
Good if you are short on Pesos and like to stop for these events. Combat perks will help more in outposts.